Kuala Lumpur, Malaysia – 15 June 2026 – The Malaysian Digital Association (MDA)
celebrated the nation’s most outstanding digital marketing and advertising achievements at the
d Awards 2026, recognising campaigns, brands, agencies, and creative talents that have
pushed the boundaries of digital excellence and innovation.

Now in its latest edition, the d Awards continues to serve as the benchmark for digital creativity
and effectiveness in Malaysia. This year, the awards programme featured 21 categories and
received an impressive 427 submissions from agencies, brands, media owners, technology
companies, and marketing professionals across the country.
Following a rigorous judging process involving 79 industry leaders and experts, only 127
entries advanced to the Final Round judging, reflecting the highly competitive nature of this
year’s awards.

In recognition of its outstanding body of work and consistent excellence across multiple
categories, Invictus Blue was crowned Digital Agency of the Year 2026.
The highest accolade of the evening, the Grand Prix, was awarded to “KFC Raya, Memang
Meowriah!”, submitted by Universal McCann for KFC Malaysia (QSR Stores Sdn Bhd). The
campaign captivated judges with its exceptional blend of creativity, cultural relevance, audience
engagement, and measurable business impact, setting a new standard for digital marketing
excellence.

Nadiah Sanchez Yu, Lead Strategy Planner at REV Media Group was crowned as the Rising
Star for 2026.

In total, 13 golds were awarded to deserving recipients, along with silvers and bronzes.

Sue-Anne Lim Organising Chairperson of d Awards 2026, said:

“The d Awards continues to be the benchmark for digital excellence in Malaysia, bringing
together the industry’s most innovative agencies, brands, publishers, and technology partners.
This year, we received 427 submissions across 21 categories, reflecting the continued growth
and maturity of Malaysia’s digital marketing landscape.”

“With only 127 entries advancing to the Final Round, the competition was exceptionally intense.
The work showcased throughout the judging process demonstrated not only creative
excellence, but also a strong focus on effectiveness, innovation, and measurable business
impact.”

Nicholas Sagau, President of the Malaysian Digital Association (MDA), added:

“The quality of entries received this year reflects an industry that continues to evolve and
embrace new technologies, platforms, and consumer behaviours. Malaysian marketers and
agencies are increasingly delivering world-class work that combines creativity with data-driven
insights and business outcomes.”

“The d Awards serves not only as a celebration of excellence but also as a platform that inspires
the industry to continue raising standards and pushing boundaries. We are proud to recognise
the talent, dedication, and innovation that continue to shape Malaysia’s digital future.”

Meanwhile, Nik Justin Nik Mohd Ariffin, Co-Organising Chairperson of d Awards 2026,
congratulated this year’s winners:

“This year’s winners exemplify the very best of what our industry has to offer. The Grand
Prix-winning campaign, ‘KFC Raya, Memang Meowriah!’ by Universal McCann for KFC
Malaysia, demonstrated an exceptional combination of creativity, cultural relevance, audience
engagement, and business effectiveness.”

“We also congratulate Invictus Blue for being named Digital Agency of the Year 2026. These
achievements are a testament to the talent and dedication of the teams behind them and serve
as an inspiration for the industry as a whole.”

The d Awards 2026 also recognised emerging talent through the d Young Achievers Program,
MDA’s student-focused initiative designed to bridge academia and industry. As a spin-off
programme of the d Awards, participating university teams were challenged to develop and pitch
digital marketing solutions to a real-world business brief, demonstrating their creativity, strategic
thinking, and problem-solving capabilities.

d Young Achievers Program 2026 Winners

Gold Award – Team 505 (IACT College)
Silver Award – Team Fatt Choi (Sunway University)
Bronze Award – MAKNA (Monash University)

The d Awards continue to build on their credibility and industry relevance. It is recognised by
RECMA (Research Company Evaluation of Media Agencies), a global research body based in
Paris that assesses and ranks media agencies worldwide.
The success of this year’s d Awards was made possible through the valued support of our
sponsors: Silver Sponsors – Double Verify and Teads; Bronze Sponsor – Locala; Partners –

Adzymic, GrabAds, and Perion. Category Sponsor for d Young Achievers – Google; d Young
Achievers Brand Partner – Tonton and Wakto Solat Malaysia and our Exclusive Media Partner –
Omnia.

The full list of winners can be viewed on www.d-awards.com.my.

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About Malaysia Digital Association

Established in 2009, the Malaysian Digital Association (MDA) focuses primarily on growing the
digital advertising pie and delivering a single standard currency of measurement of Malaysian
Internet traffic. It represents 60 companies, comprising digital publishers, platforms, advertising
agencies, creative agencies and digital service providers. Through MDA, members speak with
one voice and act with one purpose on digital publishing and advertising matters.
MDA also plays a role in unifying all sectors involved in the various aspects of digital media and
advertising, thereby securing the long-term interest of the industry in Malaysia. For more
information, visit https://www.facebook.com/MalaysianDigitalAssociation/.

About d Awards

d Awards, celebrates talents and brands that embrace digital technologies. MDA is looking for
innovation in the design and execution of marketing digital campaigns that lead to a difference
in the way consumers perceive and consume brands.

For details, visit https://www.d-awards.com.my

For further media enquiries, please contact:
zati@macomm.com.my
03-7613 1510