Find out more about the MDA’s background, the MDA’s Five Councils and Responsibility and the current and past Presidents of the MDA.
The Malaysian Digital Association was established in 2009 as a society registered under Malaysian laws. Primarily, the focus is on growing the digital advertising pie and delivering a single standard currency of measurement of Malaysian internet traffic.
The MDA is managed by an elected Council consisting of a President and 12 Council Members. The 12 Council Members represent media/publishers and services/specialists equally. It enables Members to speak through the Association with one voice and act with one purpose on digital publishing and advertising matters.
MDA plays a role in unifying all sectors involved in the various aspects of digital media and advertising as a profession and as a business, thereby representing and securing the long-term interest of the digital publishing and advertising industry in Malaysia.
The MDA Council has established five key strategic pillars to take on the responsibility of the Council. The five key strategic initiatives are developed to meet the changing landscape of digital today in order for us to play a critical role in sharing the next growth of the digital economy in Malaysia
The Council acts as leading voice in influencing and shaping industry policies and advertising standards. MDA aims in progressively driving industry conversation with both government and its agency. The Council focuses in providing updates and clarity on policies besides identifying and getting grants for members.
Delivering digital insights and setting digital measurement standards for the industry. MDA Measurement Reports, MDA Quarterly Research and MDA measurement benefits for members. MDA also working collaboratively with a broad range of organizations across industries in providing opportunities in digital knowledge acceleration to all parties.
The Pillar works progressively in producing industry video series - one of the MDA objectives in driving an active conversation to establish, manage and advocate the best standard practice for the industry. Video interviews by key industry players – sharing their insights and ideas that represent the most efficient or prudent course of action. The Pillar also actively engages in producing monthly newsletter updates and MDA Thought leadership or White Papers.
A revamped Council to cater both digital community networking and future digital talent development.This Pillar identifies opportunities for collaboration via MDA School – Quarterly training programme. The MDA School is a free training provided to members and non-members which focus on enriching the know-hows of industry members, to equip them with the cutting-edge technology, development and trends in the digital industry.
The Pillar embarked into collaborations with the Institute of Higher Learnings (IHLs) known as MDA University Outreach. To objective is to create awareness and change perception of the industry among the students and share the job options available under digital marketing and advertising industry. This partnership with IHLs Exposure of members to potential future talent: creating a partnership with Uni for ongoing stream of potential talents be it internship or full time employees.
The Pillar continues to organize the famous Digital Wednesday – Started in 2009 as a networking opportunity for digital publishers, creative and media agencies, and advertisers. Relevant speakers brought insight, knowledge and information to the industry. Many opportunities to sponsor are available.
Defining benefits to members worth time and resources. To elevate MDA’s voice and presence in the industry in a consistent manner. Communications Pilar focuses on delivering verified, timely and clarified news and report the updates of Council's projects, events and initiatives and enhance community understanding of Council's role, services and achievements via MDA official website, social media platforms and newsletter.
Recognizing local digital work and talents across all sectors with d Awards. Conference. The objective was to create a Digital Awards show in Malaysia. The first MDA d Awards was held in October 2014. MDA continuously expands new categories that underline the industry’s progressive trajectory. D Awards is a resource centre for Best Practice & Award winning digital work.
The Council acts as leading voice in influencing and shaping industry policies and advertising standards. MDA aims in progressively driving industry conversation with both government and its agency. The Council focuses in providing updates and clarity on policies besides identifying and getting grants for members.
Delivering digital insights and setting digital measurement standards for the industry. MDA Measurement Reports, MDA Quarterly Research and MDA measurement benefits for members. MDA also working collaboratively with a broad range of organizations across industries in providing opportunities in digital knowledge acceleration to all parties.
The Pillar works progressively in producing industry video series - one of the MDA objectives in driving an active conversation to establish, manage and advocate the best standard practice for the industry. Video interviews by key industry players – sharing their insights and ideas that represent the most efficient or prudent course of action. The Pillar also actively engages in producing monthly newsletter updates and MDA Thought leadership or White Papers.
A revamped Council to cater both digital community networking and future digital talent development.This Pillar identifies opportunities for collaboration via MDA School – Quarterly training programme. The MDA School is a free training provided to members and non-members which focus on enriching the know-hows of industry members, to equip them with the cutting-edge technology, development and trends in the digital industry.
The Pillar embarked into collaborations with the Institute of Higher Learnings (IHLs) known as MDA University Outreach. To objective is to create awareness and change perception of the industry among the students and share the job options available under digital marketing and advertising industry. This partnership with IHLs Exposure of members to potential future talent: creating a partnership with Uni for ongoing stream of potential talents be it internship or full time employees.
The Pillar continues to organize the famous Digital Wednesday – Started in 2009 as a networking opportunity for digital publishers, creative and media agencies, and advertisers. Relevant speakers brought insight, knowledge and information to the industry. Many opportunities to sponsor are available.
Defining benefits to members worth time and resources. To elevate MDA’s voice and presence in the industry in a consistent manner. Communications Pilar focuses on delivering verified, timely and clarified news and report the updates of Council's projects, events and initiatives and enhance community understanding of Council's role, services and achievements via MDA official website, social media platforms and newsletter.
Recognizing local digital work and talents across all sectors with d Awards. Conference. The objective was to create a Digital Awards show in Malaysia. The first MDA d Awards was held in October 2014. MDA continuously expands new categories that underline the industry’s progressive trajectory. D Awards is a resource centre for Best Practice & Award winning digital work.
