KUALA LUMPUR, JANUARY 2, 2025 – The Malaysian Digital Association (MDA) has announced the addition of two new categories for the highly anticipated d Awards 2025, aimed at broadening its recognition of industry excellence and encouraging digital innovators to further contribute to the growth of Malaysia’s digital economy.

In the New Era of Creativity, bold, daring ideas take centre stage, attracting a wider spectrum of agencies—from independent creators to forward-thinking networks/clients. In a world where abstract numbers often dilute creativity, this era champions originality and risk-taking to cut through the clutter and make real impact. By embracing new technologies like AI, we lead the charge with fearless, unconventional ideas that break conventions and transform the way we engage audiences, proving that creativity can thrive beyond the data.

“The d Awards have long championed the best in digital innovation within Malaysia’s marketing tech & digital creativity landscape. This year, with ‘Content Agency of the Year,’ we spotlight the power of content at the core of campaigns, honouring agencies and companies behind exceptional work. Similarly, ‘Best Digital Audio & Podcast Campaign’ highlights the phenomenal growth of this medium and aims to inspire even greater achievements among creators,” said Mr Nicholas Sagau, the d Awards 2025 Organising Chairperson.

The introduction of these new categories underlines the continuous evolution of the d Awards, Malaysia’s premier award platform dedicated to recognizing outstanding achievements in digital media. The awards honor brands, agencies, publishers, and technology companies that push the boundaries of digital innovation.

“d Awards year on year have been gaining ground and momentum and today is one of the key digital awards that recognizes great work and innovation as well as digital rising stars. MDA is so proud to continue to elevate the d Awards to the next level with new categories and new partnerships – extending it to universities for next-generation talents. Every year is an elevation, so come join us for d Awards’25 and submit your best work and get recognized!” said Ms Eileen Ooi, President of MDA.

Echoing this sentiment, the d Awards 2025 Co-Organizing Chairperson, Ms Sue-Anne Lim, added, “The future is undeniably digital, and in this ever-evolving space, we’re constantly redefining what’s next—not just in terms of new channels, but in how we approach and innovate. Every time a new technology emerges, it resets the standard for digital experiences. That’s why we’re calling on all the brilliant thinkers and doers in this dynamic field to share their best practices and let us celebrate the most impactful ones. Show us what innovation looks like in 2025.”

The d Awards 2025 is open to campaigns, projects, and products executed and developed in Malaysia between January 1 and December 31, 2024. The final submission deadline is January 22, 2025. The extended deadline is set for February 5th, 2025.

To further empower participants, the MDA School Masterclass for d Awards will be held in January 2025. This workshop aims to help entrants refine their submissions and master the art of crafting winning elevator pitches, providing valuable insights and techniques to elevate their work.

Detailed guidelines, entry kits, and sponsorship opportunities are available at www.d-awards.com.my.

For additional information, kindly contact the MDA Secretariat, c/o Macomm Management Services Sdn Bhd, Level 7, Unit 023, 129 Offices, Block J, Jaya One, 72A, Jalan Profesor Diraja Ungku Aziz, 46200 Petaling Jaya, Selangor, Malaysia at 03-7613 1510 or email Amy Tan at amy.tan@macomm.com.my.